GET TO KNOW THE TEAM
Amina Karic
Specialist focus areas
Business Strategy
Product Management
Team Setup
Industry Expertise
FMCG | Food & Beverages | Professional Services
About Amina
Amina is Managing Director and Co-Founder of MCSC. After more than ten years of experience in the FMCG industry, both in the startup and SME sector, Amina played a leading role in building one of the fastest growing food startups in Germany.
Her focus is on business development, team building and the implementation of growth strategies. It is particularly important to her to maintain agile and efficient processes even as the company grows in size in order to react quickly to market trends and remain competitive and secure market leadership.
Her expertise covers the areas of strategy & innovation, product development and the implementation of CSR measures. Amina has already supported numerous high-scaling companies and was involved in one of the largest food startup exits in Germany. As a consultant, she has been expanding her know-how for several years and supports clients in the areas of lifestyle products, apps, food & beverage and FMCG.
Through her strong ability to build bonds and her performance orientation, Amina succeeds in meeting teams at eye level, recognizing individual strengths and thus creating a high level of motivation to achieve corporate goals.
Amina holds a Master’s degree in International Business Management and a Bachelor’s degree in International Management. In her free time, she enjoys spending time with her family and friends and has a passion for delicious food.
Armin Karic
Specialist focus areas
Digital Strategy
HR Strategy
SAP | SucessFactors
Industry Expertise
Retail | IT Business Services | Automotive
About Armin
Armin is the Managing Director and Co-Founder of MCSC, bringing over 15 years of experience in Human Capital Management (HCM) to his role.Throughout his career, he has led numerous international projects, gaining a comprehensive understanding of HR processes on a global scale.
His extensive experience as a project manager in traditional IT projects ultimately fueled his passion for Change Management, driving him to focus on this area to ensure the success of large-scale IT transformation projects. Among his past projects are SAP S/4HANA upgrades, ESS/MSS portal rollouts, and interface implementations with SuccessFactors.
Armin’s analytical skills and solution-oriented mindset allow him to tackle complex challenges and create sustainable solutions for businesses. His dual focus on both client needs and project success consistently generates significant added value.
Holding a Master’s degree in Business Administration with a specialization in HR and Change Management and a Bachelor’s in Business Informatics, Armin’s academic background reinforces his strategic approach to guiding organizational transitions and promoting a culture of adaptability.
In his spare time, he enjoys spending quality time with his family and stays active with various sports activities.
Franziska Brandt
Specialist focus areas
Project Management
Business Strategy
Industry Expertise
FMCG | Food & Beverages | Consumer Goods | Nutrition
About Franziska
Franziska is a Consultant at MCSC, bringing several years of project management experience from the FMCG and startup sectors. As a project leader, she has successfully managed product development, expansion, and strategic initiatives with multinational teams.
In her previous role, Franziska enhanced company-wide project management practices, implementing agile processes to support efficient scalability. At MCSC, she focuses on optimizing project management frameworks and leading projects as an interim manager.
Her role includes tailoring project management tools to each organization’s unique needs, ensuring seamless integration into existing workflows. By identifying potential challenges early on, she introduces effective methodologies that boost efficiency and streamline processes. Her approach simplifies day-to-day project management tasks and ensures alignment with established guidelines and timelines, ultimately driving successful outcomes.
Franziska is also a certified SCRUM practitioner, integrating agile principles into her project management approach. Her expertise allows her to facilitate agile ceremonies, promote iterative development, and foster cross-functional collaboration, creating a culture of accountability and teamwork within project teams.
Outside of work, Franziska finds balance on the yoga mat and enjoys spending quality time with family and friends.
Leonie Kothen
Specialist focus areas
Product Management
Inisghts Management
Pitchdeck Designs
Industry Expertise
FMCG | Food & Beverages | Consumer Goods | Nutrition | Logistics
About Leonie
Leonie is Consultant at MCSC with extensive experience in Brand & Product Management, particularly in the food and consumer goods industries.
In her previous role as a Team Lead, she focused on driving product innovations and optimizing existing portfolios through a data-driven and customer-oriented approach. Both for the national and international market. One of her key achievements was implementing and managing the product innovation cycle in one of Germany’s most successful food startups, where she played a pivotal role in enhancing product performance.
At MCSC, she supports companies in Product Managament and Insights Management, especially in the nutrition sector. Additionally, she brings extensive experience in creating pitch decks and presentations, having played a key role in the sales process of one of Germany’s most successful food startups. Her presentations were instrumental in securing partnerships and driving business growth.
In her free time, she enjoys working on DIY projects, traveling, and spending time with family and friends.
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